Our Story

Country Mile started in April 2020, at a time when everything felt uncertain. After a contracted job came to an end and the world had shifted overnight, we decided to back ourselves and build something of our own from Riddells Creek, Victoria.

What began as a small idea quickly became something bigger. We packed every order ourselves, first from a spare room, then two rooms, then the garage. As the brand grew, so did the space it needed. After a period using third-party logistics, we brought everything back in-house and now run Country Mile from our own warehouse.

From the beginning, the goal was to create quality clothing with a strong sense of community behind it. Country Mile has always been shaped by the people who wear it and the lifestyle that inspires it — one grounded in regional Australia, hard work, authenticity and a genuine love for the country.

We’re proud of where Country Mile began, and even prouder of what it has grown into. What started small has become a brand backed by a loyal community, and we still carry that same gratitude and drive into everything we do today.

What We Stand For

At Country Mile, we believe in creating pieces that feel good, wear well and become part of everyday life. We focus on timeless design, comfort, quality and a down-to-earth approach to everything we do. Built in regional Victoria, Country Mile is inspired by rural life, country culture and the people who feel connected to it.