Our Story

Country Mile was born in April 2020, right in the thick of a world turned upside down. What started as a small, just-getting-by idea after a contracted job ended quickly grew into a full-time passion. When everyone else was holding off on hiring and everything felt uncertain, we decided to create something that felt certain: a community-driven, quality-focused clothing brand right out of Riddells Creek, Victoria.

From a single spare room to two rooms, then the garage, we packed orders with our own hands. Eventually, we moved to a third-party logistics setup, only to bring it all back in-house a year ago. Now we’ve got our own warehouse, and it’s been incredible to see how far we’ve come.

Country Mile is all about community and timeless, high-quality pieces. Nearly every item we offer is 100% cotton—yes, even our hoodies, tees, and most of our line. We’re currently working on getting our Footy shorts into that same 100% cotton goodness too.

At the end of the day, Country Mile is more than just clothing. We’ve built a down-to-earth, country-inspired community that’s rooted in authenticity and a love for the land we come from. We’re proud of our regional Victorian origins and the journey from that first room to the warehouse we have today. It’s been almost six years, and we’re just getting started.

Welcome to the Country Mile family, where every piece tells a story of resilience, quality, and community.